This sounds like the birthday gift of choice and I have a birthday coming up in April! Obviously time to drop hints to my beloved. I have always wanted how useful they are in the real world.
As an aging boomer myself, you are spot-on! I have had my iPad for several months now and I don’t know how I managed without it! Even with my reading glasses I am always enlarging pages. I have email and Internet on my phone, but this is so much more useful to me for general everyday use because of the size. So easy to use too. I have found myself recommending it to senior clients, especially those who hang on to too many magazines and books.
I cleverly bought an IPAD for my husband, and then immediately usurped it. In addition to appreciating the ability to increase font size, I like that it provides me with options for being online besides sitting in front of my computer. Ergonomically, changing positions is great. Besides, using the IPAD is fun.
I am waiting for clones and new products so I can provide IPAD-like tools to my Team Leaders.
This sounds like the birthday gift of choice and I have a birthday coming up in April! Obviously time to drop hints to my beloved. I have always wanted how useful they are in the real world.
As an aging boomer myself, you are spot-on! I have had my iPad for several months now and I don’t know how I managed without it! Even with my reading glasses I am always enlarging pages. I have email and Internet on my phone, but this is so much more useful to me for general everyday use because of the size. So easy to use too. I have found myself recommending it to senior clients, especially those who hang on to too many magazines and books.
There is always a circular discussion when talking about products and boomers and aging. Isn’t it better NOT to target by AGE. And the fact is it’s impossible. See three:
http://online.wsj.com/article/SB10001424052748704013604576104394209062996.html#articleTabs%3Darticle
http://www.ageinplacetech.com/blog/market-baby-boomers-or-appeal-all-ages
http://www.louistenenbaum.com/1-mature-marketingboomers/
I cleverly bought an IPAD for my husband, and then immediately usurped it. In addition to appreciating the ability to increase font size, I like that it provides me with options for being online besides sitting in front of my computer. Ergonomically, changing positions is great. Besides, using the IPAD is fun.
I am waiting for clones and new products so I can provide IPAD-like tools to my Team Leaders.